Artificial Intelligence, Business & Society
2025 — 2027Master’s degree
A two-year programme that brings together marketing, business communication and artificial intelligence. It covers four areas: business skills enhanced by AI, statistical tools for advanced data analysis, management of AI-based digital projects, and the legal, social and ethical side of technology. Lectures alternate with labs, group projects and meetings with companies.
BUSINESS & STRATEGY
- Strategic Management & Digital Technology
- Modelli decisionali per il marketing data driven
DATA & COMPUTER SCIENCE
- Fondamenti di Computer Science e gestione dei Big Data
- Probabilità e statistica per il marketing
- Data Mining & Text Analytics
AI & MACHINE LEARNING
- AI e Machine Learning per il marketing
- Mind and Machines
MARKETING & ANALYTICS
- Marketing avanzato e Intelligenza Artificiale
- Digital advertising
- Marketing automation, marketing platform & analytics
ETHICS & SOCIETY
- Scenari socioculturali della Big Data Society
- Normativa ed etica per la Big Data Society
DIGITAL TECHNOLOGY
- Advertising technologies, creatività e marketing immersivo